Despite being planet-like in my intelligence, I knew that there were people as clever as me out there. Despite my engaging personality and rapier-like wit, I guessed there just might be people as great to know as me around, although possibly incarcerated by a jealous dictator. And despite my enviable presentational skills I accepted that someone was bound to catch up sooner or later. What I wasn't prepared for was all these talents and more to be embodied in Ed Stivala. The man is sickeningly talented, and has a remarkable ability to explain very difficult things in an 'oh-so-obvious' way. Bizarrely for someone so talented he's still impossible not to like. If you are serious about your digital marketing I recommend that you hire him or - and here's the serious bit - suffer the appalling consequences to your business. However, he's probably not modest like me. Yes - the man has a flaw!

Richard McCann MBA PhD
CEO FridaysPR